Let’s pretend you took my advice yesterday and started a blog. Being only barely above par with weblog technicalities, I’d have to refer you to someone else on the code end of blog design. But I can give you a tip or three on the most important aspect of blogging: Content.
If content is king then networking is the queen that takes him places. But if you don’t feel confident in your core message and writing voice you won’t feel confident sharing your work with others.
No one wants to strain their last brain cell while being subject to the harrowing glow of a blank screen. So what to write about? I’ll answer that question with three questions:
Blog Writing Tip #1: What do you daydream about?
Where does your mind go when it’s not constrained by school, work, or dirty laundry? What’s the default mode of your thought patterns? God, family, baseball, food, MMA, travel, guns, reggae music? I’m not saying all topics are equal, but everyone has preferences they’re passionate about.
You have a unique niche that is probably shared with millions of internet perusers.
And that’s what the world needs: People who are sharing their passion. Some may suggest you go with what you know. But I say go with what you love. Sharing your textbook knowledge won’t sustain you or attract others, sharing your passion will.
You will learn as you write and write as you learn, anyways.
Blog writing Tip #2: What’s happened to you?
I’ve shared this before but it can’t be stressed enough. People know where to find academic resources they trust. They’re not at a personal blog to just learn about a topic, they want to learn about a person. Unfortunately, neighbors rarely share an evening cigar on the back porch anymore; instead, they read your blog over their morning coffee.
Reading your blog is the way folks meet you for coffee.
Give personal anecdotes. If you have a blog with an apologetic thrust share personal testimonies and stories about your apologetic endeavors. Show how you’ve failed in the past or how funny cultural misunderstandings have left you dumbfounded.
Draw from your personal history. You have a reservoir of interesting stories to tell.
Just be real. Or as my hipster friends say, be authentic. Share you.
Blog Writing Tip #3: What’s in the news?
If your favorite daydream or personal history is a dead-end for now, hit up Google News. I guarantee there is a fascinating current event, weird crime, stupid scandal, or political debate that you have a personal opinion about.
Something in the news will get your creative blood pressure pumping.
You don’t have to be belligerent about heated topics. You can give a careful nuanced social commentary that adds balance to the global conversation. And that’s what blogging is at its best: A conversation. Soap box’d monologues may come easy for O’Reilly, but the wages of spin is blog death for you.
I’d be careful here. Ranting about the Kardashians comes natural to me, but that doesn’t mean I should waste my time blogging about it. It also would garner a decent amount of “hits” and “shares” by the reading public.
But as my boy, Martin Luther, said, “It’s not right or safe to let your conscience down.”
Fellow bloggers: What are some other important blog writing tips for the rookie blogger?